Magazines play a very important role in promoting critical tendency in society. It brings to light good and bad aspects of society. It also makes the reader aware of new and old creation. Magazines built the intellectual and thoughtful foundations of the subcontinent. These are full of expression cultural activities of the society like ‘’Saveera’’ magazine. This magazine played a significant role in the promoting of Urdu language and literature by interpreting progressivism. Early compilers of this paper, there were the figures that had progressive tendencies. It enhances the tradition of literature by publishing works of famous and progressive writers. The writers of different state convey life changing message with the platform of ‘’Saveera’’ magazine and their literary importance cannot be denied. The current age of information, ‘’Saveera’’ and his contemporary journals are promoting moral values, in an upholding justice and raising the voice of deprived sections of the society. They are our great asset.

1.    Yusuf Ahmed, Mahnama Shaair Ki Adabi Khidmat (1978 se 2010 tak) (Maqala Baraye P.H.D.) (Maharashtra: Shoba-e Urdu, Ode-Giri College, 2017), 5.

2.    Syed Kazim Jafri, "Rasa'il Ki Dunia (Special Feature)," included in Roz Nama Dunya, Lahore, 27 November 2013, 8.

3.    Nazir Ahmed Chaudhry, "Mujhe Bhi Kuch Kehna Hai (Mazmoon)," included in Saveera, Shumara: 1, January 1946, 8.

4.    Aziz Nabeel (Mudir), Majallah Dastaavez Doha / Alami Urdu Adab Ka Salana Dastaavez Series Baraye Dusri Siyahat-e Thalatha 2011 ta 2012 (Delhi: New Prince Center, 2012), 420.

5.    "Urdu Ke Adabi Jaraid (1950 se 1980 tak): Rajhan aur Rawaye," included in: www.hamariweb.com /20-01-2023.

6.     Nazir Ahmed Chaudhry, "Mujhe Bhi Kuch Kehna Hai (Mazmoon)," included in Saveera, Shumara: 1, January 1946, 15.

7.     Mushtaq Sadaf, Urdu Sahafat: Zaban, Takneek, Tanzar (Lahore: Book Talk, 2015), 329.

8.     Islam Malik, Waris Baig, Saveera Ka Tanqeedi Mutala (Maqala Baraye M.A. Sahafat) (Lahore: Punjab University, 1975), 169.

9.     Dr. Anwar Sadeed, Pakistan Mein Adabi Rasa'il Ki Tareekh (Islamabad: Academy of Literature Pakistan, January 1992), 18.