Matan, Department of Urdu & Iqbaliat, The Islamia University - Bahawalpur

MATAN (متْن) Urdu Research Journal

Department of Urdu & Iqbaliat, The Islamia University of Bahawalpur
ISSN (print): 2708-5724
ISSN (online): 2708-5732

پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں

  • Ghulam Abbas/
  • Dr. Farzana Koukab/
  • June 30, 2026
The Effects of Globalization on Pakistani Urdu Novel in the Perspective of the 21th Century
Keywords
Globalization, Urdu Novel, Pakistani Literature, Capitalism, Consumerism, Media Culture, Cultural Conflict, Identity Crisis.
Abstract

In the contemporary era, globalization has influenced every sphere of human life, resulting in significant transformations in literature, culture, language, and concepts of human identity. The Urdu novel, being a representative genre reflecting social life, has also been deeply affected by these changes. In Pakistani Urdu novels, the representation of capitalism, consumerism, media culture, cultural conflict, identity crisis, migration, western influences, and emerging social values has become highly prominent. The Pakistani Urdu novel of the twenty-first century is no longer confined to local issues; rather, it incorporates global political, economic, and cultural changes into its thematic structure. Pakistani Urdu novelists have portrayed changing human attitudes, social disintegration, class differences, and cultural conflicts in a realistic and critical manner.

References

Husain, Abdullah. “Flap.” In Ghulam Bagh, by Mirza Athar Baig. Lahore: Alhamd Publications, 2008.

Javed, Younus. Satwant Singh ka Kala Din. Lahore: Sang-e-Meel Publications, 2008.

Malik, Fath Muhammad. Apni Aag ki Talash. Lahore: Sang-e-Meel Publications, 1999.

Mufti, Amina. Aakhri Zamana. Faisalabad: Misal Publishers, 2011.

Dasti, Muhammad Shiraz. Sasa. 2nd ed. Lahore: Aks Publications, 2019.

How to cite

Abbas, G., & Koukab, D. F. (2026). پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں. MATAN (متْن) Urdu Research Journal, 7(1), 57–69. https://matan.iub.edu.pk/website/journal/article/6a4406be13d42/page

Retrieved from https://matan.iub.edu.pk/website/journal/article/6a4406be13d42/page

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ACM SIG Proceedings
[1]Abbas, G. and Koukab, D.F. 2026. پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں. MATAN (متْن) Urdu Research Journal. 7, 1 (June 2026), 57–69.
ACS Nano
(1)Abbas, G.; Koukab, D. F. پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں. MATAN (متْن) Urdu Research Journal 2026, 7 (1), 57–69.
ABNT
ABBAS, Ghulam; KOUKAB, Dr. Farzana. پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں. MATAN (متْن) Urdu Research Journal, v. 7, n. 1, p. 57–69, 30 June2026.
Chicago (author-date)

            
Harvard (Cite Them Right)
Abbas, G. and Koukab, D.F. (2026) “پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں”, MATAN (متْن) Urdu Research Journal, 7(1), pp. 57–69. Available at: https://matan.iub.edu.pk/website/journal/article/6a4406be13d42/page (Accessed: 2 July 2026).
IEEE
[1]G. Abbas and D. F. Koukab, “پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں”, MATAN (متْن) Urdu Research Journal, vol. 7, no. 1, pp. 57–69, June 2026, Accessed: July 02, 2026. [Online]. Available: https://matan.iub.edu.pk/website/journal/article/6a4406be13d42/page
MLA
Abbas, Ghulam, and Dr. Farzana Koukab. “پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں”. MATAN (متْن) Urdu Research Journal, vols. 7, no. 1, June 2026, pp. 57–69, https://matan.iub.edu.pk/website/journal/article/6a4406be13d42/page.
Turabian (full note bibliography)
Abbas, Ghulam, and Dr. Farzana Koukab. “پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں”. MATAN (متْن) Urdu Research Journal 7, no. 1 (June 30, 2026): 57–69. Accessed July 2, 2026. https://matan.iub.edu.pk/website/journal/article/6a4406be13d42/page.
Vancouver
1.Abbas G, Koukab DF. پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں. MATAN (متْن) Urdu Research Journal [Internet]. 2026 June 30 [cited 2026 July 2];7(1):57–69. Available from: https://matan.iub.edu.pk/website/journal/article/6a4406be13d42/page
AMA
1.Abbas G, Koukab DF. پاکستانی اُردو ناول پر عالم گیریت کے اثرات: اکیسویں صدی کے تناظر میں. MATAN (متْن) Urdu Research Journal. 2026;7(1):57–69. Accessed July 2, 2026. https://matan.iub.edu.pk/website/journal/article/6a4406be13d42/page

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Author(s):

Scholar Ph.D (Urdu), Bahaud Din Zakariya University, Multan.

Pakistan

Associate Professor (Urdu), Bahaud Din Zakaria University, Multan.

Pakistan

  • farzanakoukab@gmail.com

Details:

Type: Article
Volume: 7
Issue: 1
Language: Urdu
Id: 6a4406be13d42
Pages 57 - 69
Published June 30, 2026

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MATAN (متْن), Department of Urdu & Iqbaliat, IUB.
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